Sandwell Business Ambassadors wanted: Your chance to positively influence Sandwell’s future


In Summary

General | 8th September 2020
Sandwell Business Ambassadors are looking for business leaders to join their collective, helping to shape the economic recovery and growth of Sandwell.

In Detail

The voluntary team, made up of high-profile business people spanning several sectors, has worked hard since March 2016 to represent Sandwell’s business community, acting as advocates for the borough.

Now the Ambassadors wish to bolster their team and impact by recruiting a few more business leaders from the area. They are keen to better represent the culturally diverse population of Sandwell.

Alan Taylor, managing director of manufacturing company MiGlass Ltd and chair of Sandwell Business Ambassadors said: “Being a Sandwell Business Ambassador is an excellent voluntary opportunity for someone with a credible business background who is interested in combining their knowledge and experience with others for the good of Sandwell and the wider West Midlands.

“Before the coronavirus pandemic, the Ambassadors were already working hard with Sandwell Council and main contractors to ensure that high-profile regeneration developments in Sandwell, such as the Midland Metropolitan University Hospital and the Sandwell Aquatics Centre, benefited the local economy as much as possible.

“Since the health crisis, the concept of community wealth building has become more important than ever. We have a chance to ensure economic growth in the region raises everyone up – not only businesses, but communities and individuals too.”

Alan explained that current Sandwell Business Ambassadors sit on and even chair influential boards, including local boards for Sandwell’s Towns Funds applications and Sandwell Council’s Community Wealth and Economic Resilience Board.

“As a Sandwell Business Ambassador, you could make a big difference,” he said.

The Ambassadors are keen to point out that, while their call for new members is open to all Sandwell business people, they will especially welcome approaches from business leaders who are younger and/or female and/or black, Asian or from other minority ethnic backgrounds and/or those who have encountered barriers within the business world, such as disabilities.

Alan explained: “We hold our hands up in saying we’re not as diverse a group of people as we’d like to be. We wish to expand our perspectives and knowledge by adding a bigger range of voices and perspectives to our team – and, at the same time, do better at representing the dynamic, innovative and culturally diverse population of Sandwell.”

To find out more and apply to be a Sandwell Business Ambassador, visit