We’re busy planning our exciting events programme for 2017 and booking is now open for our eagerly anticipated ‘Digital Revolution’ breakfast meeting on Thursday 26 January. Google will be joining us as one of the keynote speakers to deliver its ‘Micro-Moments’ Workshop.
The rapid growth of mobile has changed consumer behaviour forever. It’s fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each one is a critical opportunity for brands to shape our decisions and preferences in the world of digital, but what are ‘Micro-Moments’?
Don’t miss our event where Google will explain consumer behaviour and how businesses can capture these moments throughout the consumer journey – by understanding the changing digital landscape you will get your business in front of customers at the right time.
How are local businesses embracing the digital concept?
The rapid rise of digital based technology is both a challenge and an opportunity for SMEs and large businesses alike, but there is no escaping the fact we now live in a digital era. We all must adopt strategies to satisfy rapidly changing consumer needs. The speed of these technological advancements – and their subsequent disruptive effects – is forcing businesses to embrace the digital world or risk falling behind the competition.
The first step towards digital transformation is being open to change– hear from some of our other high profile speakers about how they have adopted digital technologies and implemented essential change into their organisations.
More about Micro-Moments
Micro-Moments have evolved from when a consumer begins the shopper journey with a search on Google. Massive amounts of time spent on mobile and social media have created disruptive changes to how people are researching, shopping, reading reviews and making decisions. These decisions are impacting how marketers communicate with consumers in real time.
By delivering the right message during key moments, companies can create Micro-Moments throughout the shopper journey to influence purchase decisions. After analysing data, researching and talking to real people, Google have some valuable insights to share with Black Country businesses so don’t miss this essential overview of this new consumer behaviour.
What you can expect to take away:
• Hear how the world and consumer behaviour has changed
• Understand why 88% of consumers are now researching items online and then buying in a physical store
• Learn how to ramp up your presence online in 2017
• Find out how to build awareness, influence consideration and ultimately drive sales