FinditintheBlackCountry unveils new and improved business-to-business website at high profile launch event


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In Summary

General | 19th September 2016
Local businesses had an exclusive first look at the rebranded and redeveloped website for FinditintheBlackCountry, the region’s groundbreaking online opportunities network, at its official launch on Thursday 15 September.

In Detail

Local businesses had an exclusive first look at the rebranded and redeveloped website for FinditintheBlackCountry, the region’s groundbreaking online opportunities network, at its official launch on Thursday 15 September.

Over 300 delegates attended the highly anticipated breakfast event at Grand Station in Wolverhampton, learning about the website’s new features that will help to support the local economy through local placement of business leads and procurement.

Leading the morning’s presentations was keynote speaker Jennifer Long, Managing Director of IceBlue Marketing & Design Ltd and FinditintheBlackCountry. Jennifer gave insights into the past, present and future of the 22,000 member website and its new functions that will give local businesses easy access to more opportunities and avenues to showcase themselves across the region.

Attendees later heard from Michael Mychajluk, Supply Chain and External Engagement Manager, Government Programmes at Jaguar Land Rover, about how local businesses can join the company’s thriving supply chain and the positive annual contribution that this makes to both the local and wider UK economy.

The final speaker for the morning was, who discussed his Olympic winning strategies to aid business growth and performance improvement. He explained how he and his rowing team developed techniques to be more effective which helped them win a gold medal at the Sydney Olympics in 2000. In an inspiring speech, Ben showed how a focus on performance could be applied to achieve everyday business success, whatever the industry.

Following the presentations, attendees took part in FinditintheBlackCountry’s networking session and exhibition, visiting over 40 exhibition stands in a marketplace full of leading local businesses from the Black Country and West Midlands. Many also took the opportunity to meet high profile buyers across a wide range of sectors with one-to-one meetings in the ‘Meet the Buyer’ rooms. Buyers included Thomas Vale, Kier Homes, Watmos Housing, Keepmoat, Galliford Try and West Midlands Combined Authority (formerly known as Centro).

The morning was the first in a series of high profile upcoming breakfast events, with Google having been recently announced as the speakers for a digital marketing themed FinditintheBlackCountry event in January 2017. “We were delighted with the success of the event and the Black Country businesses involved were all so supportive. With £1.3 billion worth of opportunities currently live on the site and more to come, we hope to drive the network forward and carry on building the relationships that generate success for the region,” said keynote speaker Jennifer Long, Managing Director of IceBlue Marketing & Design Ltd and FinditintheBlackCountry. 

“We were delighted with the success of the event and the Black Country businesses involved were all so supportive. With £1.3 billion worth of opportunities currently live on the site and more to come, we hope to drive the network forward and carry on building the relationships that generate success for the region,” said keynote speaker Jennifer Long, Managing Director of IceBlue Marketing & Design Ltd and FinditintheBlackCountry.

Pictured: Ben Hunt-Davies MBE, Jennifer Long and Michael Mychajluk