Black Country drinks manufacturer lands national listing with Tesco


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In Summary

General | 23rd April 2018
Wednesbury-based manufacturer of juices and juice drinks, Purity Soft Drinks will soon see a significant boost to their business as Tesco lists two of its popular drinks brands in stores nationwide.

In Detail

Wednesbury-based manufacturer of juices and juice drinks, Purity Soft Drinks will soon see a significant boost to their business as Tesco lists two of its popular drinks brands in stores nationwide.

The supermarket chain has stocked Purity at a local level across the West Midlands for five years but a nationwide listing could prove to be transformative for the supplier.

Purity manufactures the delicious soft drink brands, Juiceburst™ and Firefly™, both made using natural fruit juice and no added sugar.

Juiceburst is the perfect healthy lunchbox drink and contains a full portion of fruit in every bottle to help children and adults make healthier choices. It is available in Apple and Apple & Blackcurrant flavours. Firefly™ comes in three flavours enlivened with botanical extracts: Peach and Green Tea; Lemon, Lime and Ginger; and Kiwi, Lime and Mint.

Purity has also been accepted on to Tesco’s Incubator Programme, a mentoring scheme for small entrepreneurial brands who have gained listings with the retailer. Through the programme, smaller suppliers usually operating on a local level are backed by Tesco with business support and insight, with a view to developing unique products and growing their business.

Sarah Brooks, Head of Marketing at Firefly, comments: “2018 looks like it will be another big year for the Firefly and Juiceburst brands and we hope to take our business to the next level by working more closely with Tesco.

“The Incubator Programme means we have access to the insight and support we need to grow and develop as a business, and we can’t wait to see what the next year has in store for us.”

Andrew Blackett, Head of Supplier Engagement for Tesco, adds: “We’re looking forward to developing our relationship with Purity and supporting them as they expand their business. We’re always on the lookout for the very best local products to share with our customers and Purity’s soft drinks are a refreshing choice for any occasion.”