Innovations in Marketing Workshop


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In Summary

8th June 2017 | 09:30 to 13:00

The Enterprise Europe Network in partnership with the Black Country Growth Hub is organising a workshop designed to bring business leaders bang up to date with the very latest thinking in Marketing.

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In Detail

The Enterprise Europe Network in partnership with the Black Country Growth Hub is organising a workshop designed to bring business leaders bang up to date with the very latest thinking in marketing.

Aspirational leaders and managers of small and medium sized business to business companies based in the Black Country (5+ employees).

This is a workshop for businesses who have already invested in marketing and have all the basics in place and now wish to ensure they are keeping pace with change in this fast moving discipline.

This is NOT a ‘how to’ workshop for marketing people, but rather it’s a ‘Strategic‘ workshop for business leaders that looks at how they should be thinking strategically about their marketing, planning and resourcing it in order to gain maximum effect.

  • Market Strategy: Market Positioning
  • Customer Value Propositions
  • The Importance of Brand
  • CRM & Data: Content Marketing
  • Digital Marketing: Social Media
  • Marketing Communications Strategy

PLACES ARE LIMITED TO 20 ATTENDEES – ONE DELEGATE PER COMPANY ONLY

For further information call 0755 742 5500 or email innovation@cad.coventry.ac.uk.

Price

This event is free.

Location

Wolverhampton Business Solutions Centre, University of Wolverhampton Science Park Wolverhampton, WV10 9RT United Kingdom